S&C Advertising & Public Relations: GSA Advantage: SIN 541-4A

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Image and Awareness

Mystery Shopping

Customer Satisfaction

Focus Groups

Media Content Analysis

Pre-Post Advertising Campaign

Price Tracking

Why Contract with S&C?

What Can You Get for $2,500?

For more information or to obtain a quote
please contact Earline Lagueruela
or call 1-210-614-7000 Ext. 305.

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Research to identify the organization's image and awareness among its current, past or potential customers.

The research can concentrate on many issues and subjects,including: Products or Services, Customer Service, Product or service satisfaction, delivery timeliness, Problem Resolution, Managerial Involvement, etc.

S&C provides a comprehensive report outlining our findings.

Benefit: Learn how your organization and its services are really perceived by the general public, other governmental agencies, etc.

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A technique used by S&C personnel is to pose as regular customers. We do this in person, by telephone or the Internet. Based on our client's need to know, we check the level of service provided by the organization and its employees.

We measure employee training and knowledge level on their subject area of operations.

Benefit: We provide recommendations on how to improve in the different service areas.

Research to determine the satisfaction level by current or lost customers

Products or Services
Departments
Customer Service
Invoicing
Service and Technical Support
Managerial Involvement
Contracting
Timeliness, etc.

Benefit: S&C evaluates the results and provides you with an analysis and recommendations.

Methodology used to obtain general opinions, attitudes and behavior from a small group of people (9 - 12 participants) that meet specific criteria.

S&C evaluates participants' interaction, comments and reactions to questions and provides you with a written assessment.

Benefit: Determine consumer attitudes, priorities, behavior and motivation and insights about your product, service or organization.

S&C can track and provide content analysis of media coverage (both print and electronic). We can determine if the client's messages are getting out, being understood and are being portrayed accurately. This is particularly important when major information campaigns are launched or when lingering issues of public interest dominate the news.

Benefit: By performing content analyses one can determine if your news coverage is negative, balanced or positive. A carefully conducted media content analysis provides insights into your public media perception and allows for timely adjustment, if necessary, of your media messages. Timely, unbiased media content analysis can help preserve or even enhance the image of the client.

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Pre-Advertising Campaign Testing:
Consumer reaction to a specific organization's advertising campaign before it is launched publicly.

Benefit: Research to determine if the advertising campaign conveyed its intended message effectively.

Research used to compare prices among main competitors, tracking can be done by product line, service or organization.
Provide information about price competitiveness in the market.
Tracking provides information about other value added services offered for the same price and product

Benefit: Findings help an organization assess their competitiveness, and provide specifics about their current competitors.

S&C Advertising & Public Relations has been providing market research, media analysis and other related services since 1976.
Our clients include Fortune 500 companies, federal, state and city governments as well as private industry.

We can conduct research in both English and Spanish!

Hispanics are the largest minority in the U.S. S according to the 2000 census.
Since the Hispanic population has grown to be largest minority population in the US, the ability to research in both languages, and to understand the various differences between the Hispanic population will become more important for the government. Although most Hispanics speak Spanish, they have their own cultural idiosyncrasies. S&C's president was born and raised in Puerto Rico, its general manger is Cuban American and we have lived in Mexico, the Dominican Republic and have done business extensively through Latin America

S&C uses a multitude of research methodologies to obtain information for our clients. We can do original research, desktop research, one-on-one interviews as well as focus group research among others. We conduct interviews gathering pertinent data, and can work with demographics and psychographics to provide our clients with a clear assessment of what the information obtained means, and what they can do with the information to meet their goals.

Some of the studies that we conduct include:

Attitude, Awareness and Behavior Studies
Benchmark Studies
Customer Service (internal and external)
Feasibility Studies
Image Awareness and Perception
Internal Communications Studies
Specific Issues Research (socio economics, etc.)
Product or Service Specific Research to Determine Public Acceptance

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INTERVIEW APPROACHES
S&C uses different approaches depending on the customer needs. Among them are:
	In-depth interviews
	Interviews designed to have the interviewer talk to the interviewee without a structured questionnaire, usually using a topic guide, so the conversation flows more in a natural way. It is a more flexible technique and the interviewer can obtain more in-depth information than through other techniques.
	Face to face interviews
	Interviews conducted with a targeted individual using a scripted questionnaire. The interview is conducted where the interviewee is located.
	Telephone, direct mail or Internet interviews
	Telephone can be very quick and mail is slow and costly. The Internet is quick; however, you can use it only when the subject to be interviewed is Internet savvy.

Since 1976, S&C has been conducting different types of research for private corporations, non-profit organizations and the federal government.

Our approach is to learn what the client wants to know. We do this initially to prepare our proposal. Before we start on the project we request an input session with all involved from the client side and from the agency side to determine all of the information that is being sought, and that we ask our clients to prioritize the information. In research you cannot always get answers to all your questions through one research project, so we like to have an agreement ahead of time of what the outcome information needs to provide to the end users.

Once we have this information we recommend the type of research that can meet their needs. We provide them with the timing, alternative methods of obtaining the information and alternative budgets. Once our clients have decided their preference, we prepare our questionnaires. These are reviewed and approved by our clients. We then test a small sample to see if the questionnaire will deliver the results we need. We then make any adjustments to the questionnaire needed and obtain our clients approval.

S&C uses established research facilities on an as needed basis. This may include focus groups facilities and the use of call centers. We request 3 bids from established research facilities and based on the best value for our clients we select the vendor. We supervise and approve of the people selected to be interviewed and we spot check calls to insure high quality standards. If it is a very large project, we access several research professionals or university professors in our area who provide their services for specific projects.

Depending on the complexity of the project, S&C selects which staff members will participate in each contract. These team members have a leader who oversees the entire project, it has a project manager who implements the needed tasks and coordinates with the client on a daily basis. Management oversight is carried out by either Earline or Andy Lagueruela (President and General Manager).

Contracting with S&C means you will receive full credit for contracting with an 8(a), SB, SDB, Woman Owned business.

For $2,500 or less we can conduct basic research that may meet your needs. This could include soft probes, desktop research, basic public awareness, etc. Call Earline Lagueruela, president at 1-210-614-7000 Ext. 305 or e-mail her at elagueruela@scpr.com with your questions so we can develop an approach and cost estimate that is right for you.

SIN 541-1 l SIN 541-2 l SIN 541-3 l SIN 541-4A l SIN 541-4F l SIN 541-5 l SIN 541-1000