Public Affairs Services
Since 1994, S&C has performed as a prime contractor
lo provide public affairs support to such federal agencies
as the US Army Corps of Engineers and the Air Force
Center for Environmental Excellence on a nationwide
basis. Some of the public affairs services provided
under these contracts included:
Created and Produced PowerPoint Presentations
Created and Produced Paid Public Service Announcement
Campaigns
Conducted Community Attitude and Opinion Surveys
Developed Key Media Messages for Spokespersons
Developed and Maintained Mailing Lists
Developed and Maintained Web pages
Developed and Produced Media Kits
Established and Maintained Information Repositories
Established and Managed Speakers' Bureaus
Media Relations
Monitored and Analyzed Chat Rooms
Monitored and Analyzed Print and Electronic Media
Organized, Advertised and Conducted Public Meetings
Organized and Conducted Media Days, News Conferences
and Photo Opportunities
Provided Editorial Board and Radio Talk Show Support
Provided Media Training and Coaching
Provided Meeting Facilitation Support
Provided Meeting Transcripts and Summary Meeting Minutes
Wrote and Conducted Strategic Communications Plans
Wrote and Edited Community Relations Plans
Wrote, Edited and Distributed News Releases and Media
Advisories
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At S&C we can provide the government
with cost effective PSA campaigns in both
English and Spanish.
Budgets affect what type of creative
you produce, because you will need to pay for a portion
of the advertising cost.
At S&C, we have developed everything
from simple PSA campaigns to complex, award-winning
campaigns. Below you will see how we brought to life
a PSA campaign to alert motorists about the dangers
of driving in a work zone.
S&C created a multimedia campaign
that included two television ads (3D animation), three
radio ads, a brochure, a four-color poster, bumper stickers
and a three-dimensional press package containing all
the campaign elements, along with a powerful press kit.
The press kit contained press releases, media alerts,
a video tape containing the animated public service
announcements, an audio cassette containing the radio
announcements, a bumper sticker, a work zone safety
poster, etc.
Program management, execution and implementation
included packaging and sending all campaign materials,
including CD-ROMs (with art files) to all 50 states,
coordination with all 50 state Departments of Transportation
to promote the Department of Transportation's Work Zone
Safety Initiative, and negotiation and placement of
value-added advertising nationwide.
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We can develop grassroots programs nationwide
in English & Spanish, as we did for the White House
Office of Drug Control Policy, where S&C helped
launch Veterans Against Violence And Drugs in San Antonio,
Texas, and then helped them roll the public outreach
program nationally. Additionally, we have worked with
existing civic and charitable organizations, which helped
carry the message to their constituencies. We have worked
with as many as 600 at one time. Since we have the ability
to effectively communicate electronically, we can work
with many organizations simultaneously via e-mail, phone,
fax and the Internet.
S&C helped launch Veterans Against
Violence And Drugs Nationwide in collaboration with
the Congressional Medal of Honor Society and Medal of
Honor recipient Richard Rocco. This program reaches
out to underserved Hispanic and African-American teens
at risk. This program continues to flourish and grow.
Opinion Editorials
for the White House Office of Drugs Control Policy
National Hispanic Outreach
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Advertorials
are a method of delivering public information in an
editorial setting, such as the ones we have included
in this section. They are created to look as if they
were part of the media they are being placed. Although
a small advertorial has to be prominently placed on
the ad, the ads are created to appear as part of the
editorial content.
Another reason to include advertorials as part of
your Public Service campaign is effectiveness. People
are more likely to spend more time reading an advertorial.
Advertorials allow you to capture your target audience.
By combining paid ads and advertorials you achieve
synergy between two effective methods of reaching
and communicating your message.
The advertorials S&C created for the White House
Office of Drug Control Policy were designed to fit
the type and language of the specific magazines. The
Reader's Digest advertorial mimics the same
layout style and font used throughout the magazine,
so it resembles an article within the magazine. The
next advertorial was placed in a Spanish parenting
magazine, so it speaks to them with relevant messages,
and finally, the "Remember What You Got Away
With?" ad was written in English using Spanish
words to attract the mostly young Cuban American readership
of the magazine called Generation Ñ.
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Since 1976, S&C Advertising & Public Relations
has been creating original art for use in print and multimedia
presentations. We have our own graphic design department
with the latest equipment and software. We use original
or stock photos or artwork. Our creative team has more
than 20 years experience in using these tools to achieve
our clients' goals.
S&C can design original Logos, Corporate Identification
Packages, Original Print or Online Presentations, and
Flash Presentations that can be placed in standard floppies
or CD ROMs. Through all our years of experience we have
developed a large amount of commercial art, graphic
design, special effects, conceptual design and layouts,
camera-ready art, drawings, publication designs and
3 Dimensional Animation. Our graphic designs have won
the prestigious Creativity 28 International graphic
excellence awards, a National TELLY Award for best Animation,
as well as other local and regional recognition for
graphic excellence.
We have invested in and developed a sophisticated communications
infrastructure that allows us to work with our clients
on a virtual "real-time" basis. This allows
us to use conference calls, the Internet, e-mail, etc.
to expedite the startup process of any new program.
Meetings and travel can be kept to a minimum because
all materials created at S&C can be sent electronically
for client approval. Because we use high-speed phone
lines (T-1's) we can send enormous amounts of graphics,
presentations and written materials for client review
in minutes.
S&C's graphic department can create art and graphic
products to your specifications.
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Banners |
Displays |
Packaging |
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Billboards |
Fact Sheets |
Print ads |
|
Brochures |
Flash Presentations |
Sign design |
|
Capabilities Brochures |
Flyers |
Trade Show Displays |
|
Commercials (Radio, TV) |
Logos |
Web graphics |
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Corporate ID Packages |
Newsletters |
Web sites |
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Since 1990 S&C has
provided Marketing, Media and Public Information services
to the Federal Government. Since 1976 S&C has provided
these services to Fortune 500 companies, private and
non-profit corporations and state and local governments.
One of the benefits of
working with a small company is that you work closely
with the principals who have more than 25 years experience
in the subject area. At S&C we can guide and counsel
you on the best use of Marketing, Media and Public Information
Services options that will allow you to accomplish your
goals.
Another important benefit
is that we custom tailor all our products and services
to meet your specific needs. All you have to do is contact
us, tell us what your needs are and we will be happy
to provide a very competitive price quote.
We can provide Marketing,
Media and Public Information Services in both Spanish
and English. This is particularly significant because
the 2000 Census shows that Hispanics are now the largest
minority group in the U.S.
Contracting with S&C
means you will receive full credit for contracting
with an 8(a), SB, SDB and Woman Owned business.
During the early '90s S&C
clearly recognized the impact computer technology and
a state-of-the-art communications infrastructure would
have on our ability to communicate more economically,
effectively and efficiently with our clients in the
coming years. Because of this vision, we invested heavily
in this technology that allows us to work with our clients
on a virtual "real time" basis. This allows
us to use conference calls, the Internet, e-mail, etc.
to expedite the startup process of any new program.
Meetings and travel can be kept to a minimum because
all materials created by S&C can be sent electronically
for client approval. Our high-speed phone lines (T-1s)
allow us to send enormous amounts of graphics and written
materials for client review in minutes.
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SIN
541-1 l SIN 541-2 l SIN
541-3 l SIN 541-4A l SIN
541-4F l SIN 541-5 l SIN
541-1000
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Since 1976 S&C has provided training to more than
600 executives, managers, supervisors and technical
people for Fortune 500 companies, private and non-profit
corporations, state and local governments and the Federal
Government. Many of our clients have asked that we return
as many as three and four times to train more of their
people because they realize the value of what we can
do for them. 
S&C
customizes our training packages to meet the specific
needs of our Federal Government clients. 
Research
shows that the interactive training