S&C Advertising & Public Relations’ media training program
is divided into three segments, each of which is video taped and played back to the individual while our staff provides constructive comments and tips on how the trainee could improve his or her presentation and responses.

In the first segment, our interviewer asks “softball” questions in an attempt to make the interviewee feel more comfortable with the pressures of the lights, camera and the interviewer.

The second segment builds on the first and enables the individual to begin using the tools and techniques outlined in the first critique session. Each segment of the training becomes increasingly more intense to test the trainee’s ability to use the tools and techniques being taught in order to deal effectively with virtually any question posed by the interviewer.

The third segment consist of a mock “ambush TV interview” where the individual is questioned by several “reporters” with loud and negative questions about his organization’s reputation.

S&C personalizes each interview to the individual’s background and position, thus making the training more relevant and effective. During the one-on-one training, S&C helps the individual develop three key messages that the interviewee can always fall back on in touchy situations.

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