S&C Advertising & Public Relations: Clients Served: Case Study: Texas Alcoholic Beverage Commission

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Texas Alcoholic Beverage Commission

Underage Drinking Public Information Program
TABC McAllen Focus Group and recommendations
for better media campaign

Bilingual Focus Group with Students

S&C was contracted to conduct an underage drinking focus group for parents and young adults in the McAllen Texas area in order to determine why a previous advertising/outreach campaign did not work in McAllen. S&C was able to determine that the ad itself did not work, the media used and its form of delivery were not effective at all. As a result of the focus group research and our knowledge of advertising we were able to provide the Commission with marketing recommendations for future advertising campaigns in Texas.

Bilingual Focus Group with Parents