S&C
created a multi-use recruitment brochure with inserts for
use in targeted recruitment fairs for the Morale, Welfare
and Recreation Branch, which later became known as the U.S
Air Force Services Branch. S&C also designed and produced
the trade show booth for this initiative.
Another contract called for developing
a program to enhance attendance to Air Force bowling centers
worldwide. S&C
conducted research, which formed the basis to develop a comprehensive
marketing, advertising and public relations program. S&C
created a marketing guide and training booklet with camera
ready art, instructions on printing, promotional concepts
and poster designs. As a result of S&C’s contribution,
the program was instituted successfully worldwide.