Bexar Metropolitan (BexarMet), San Antonio’s second largest water utility company, selected S&C to increase awareness and create a conservation program to reach out to its multiple commercial as well as residential clients. S&C conducted focus group research, then executed a baseline research telephone interview to determine attitudes and awareness on water and conservation issues with both BexarMet and San Antonio Water System customers. This yielded significant findings.

As a result, S&C developed and implemented communication strategies needed to increase conservation awareness. This included creating an interactive course with a local middle school science class to bring students to the water agency to learn how water is extracted, treated, and distributed through an intricate distribution system. A long term action plan was established that included outreach programs and new literature to promote positive attitudes among Bexar Met customers. S&C enhanced their image and provided vital media relations and community relations support for the planned acquisition of other water utilities. This led to increased customer satisfaction and enhanced employee morale.