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Thousands of small businesses now have greater access to opportunities to work with HHS. S&C Advertising & Public Relations designed an innovative electronic newsletter The HHS Pulse. As a result, S&C received a Proliner Award of Excellence by the San Antonio chapter of The Association for Women in Communications.

The advent of the electronic newsletter has expanded the opportunities of many small businesses. S&C devised a plan to reduce costs by creating an electronic newsletter that could be emailed to thousands of small businesses. After creating a template for the newsletter, S&C established an initial database of more than 3,000 small businesses that had requested more information about doing business with HHS. S&C filled the gap by embedding the newsletter in emails, adding active links for downloading and printing copies, and managing the List Serve.