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Skills Description:
Lagueruela serves as S&C's General Manager and Chief Information Officer. Lagueruela has demonstrated particular expertise in new technology, the Internet, E-Commerce, international business, new business development and management. He excels at designing and producing Web sites, CD-ROMs, multimedia presentations, animated videos and other marketing programs using state-of-the-art technology. He is also an experienced marketer, as proven by his success in creating and launching new products nationally and internationally. He is familiar with the design, creative and marketing process, having supervised these for his own businesses.

He is both bilingual and bicultural, and has a solid working relationship with leaders in the Hispanic community nationwide. Lagueruela has extensive experience in developing and maintaining collaborative relationships with diverse government agencies and private enterprises.

Demonstrated Experience:
Lagueruela founded and chaired Satelco, Inc., the third FCC long-distance licensee in the United States in 1980. At Satelco, Lagueruela developed integrated telephone communications programs on a national scale, created marketing programs to change consumer behavior and attitudes toward using new alternatives to AT&T's long-distance service. In that capacity, he testified before Congress, created and chaired the first long distance telephone company association (ALTEL) and appeared in publications such as Inc., the Wall Street Journal and Business Week, as well as on national, regional and local television and radio programs.

In 1980, Satelco became the first long-distance company to offer discounted service nationwide. It was also the first to offer discount service to Mexico. He took the company public in 1983, and the following year, it was the fastest-growing Hispanic-owned firm, and 5th fastest-growing small public company in the U.S., according to Inc. magazine. He also supervised the building of two 30-Meter Earth Stations, and converted a network of 156 hops of 2 Gig Microwave Towers, spanning from Des Moines to New Orleans via Houston, to a Data & Voice Network. In 1985, Lagueruela merged Satelco, after growing it to $66 million with an annual advertising budget of $3 million. It is now part of WorldCom.

Born in New York, Lagueruela spent his childhood in Havana, Cuba. Lagueruela attended the University of Miami, Florida. He is an experienced engineer having founded and managed manufacturing facilities in Puerto Rico, Dominican Republic, Colombia, Mexico, and the United States. Three years prior to joining S&C in 1995, he took water from the Mississippi, operated the water and sewer utility for St. John the Baptist Parish and turned it into such high quality water, that he sold the excess to the local Pepsi manufacturing plant. He is a licensed custom broker and created and operated Foreign Trade Zone #124 on the Mississippi River, just north of New Orleans.

At S&C, he managed the firm's environmental and community relations national contract for the Air Force Center for Environmental Excellence over a six-year period (in a region encompassing 12 mid-central states). He also managed nationwide crisis communications and community relations for the U.S. Army Corps of Engineers for three years.
He has also worked as a consultant to City Public Service, the power and gas utility for the City of San Antonio. He was the program manager for crisis communications on the Van Raub project for City Public Service.

As CIO of S&C, he is responsible for our Multi T1 and ISDN WAN and 14 Web and Intranet Quad Xenon Servers, the backbone of our growing Web Hosting and E-Commerce divisions.

Honors and Awards:

    • Award of Excellence Women in Communications, Best Innovative Communications Idea 2007
    • Award of Excellence Women in Communications, Best Online Newsletter 2006
    • Award of Merit Women in Communications, Original Magazine Article 2006
    • Award of Merit Women in Communications, Web Site 2006
    • TELLY Award Winner, Animated Presentation; client:  US Army Corps of Engineers 2005
    • Winner, Telly Award for Best PSA of the Year (1999) (Client: US DOT)
    • Chair, Procurement, National White House Conference on Small Business (2000)
    • Chair, Procurement, National White House Conference on Small Business (1999)
    • Chair, Implementation, Region VI, White House Conference on Small Business (1998)
    • Chair, Procurement, Region VI, (1997)
    • Chair, Procurement, TX Delegation, White House Conference on Small Business(1995)
    • DOD Desert Storm Commendation (1994)
    • DOD Value Engineering Award (1990)
    • SBA Small Business of the Year Award (1984)
    • Chairman, Mayor's Teleport Task Force (San Antonio, 1983)

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