Skills Description:
Born in Puerto Rico, Earline Lagueruela is bilingual and bicultural.  In 1976, Lagueruela became the first woman in San Antonio to form an advertising firm.  She has grown S&C from a one-person shop to a full-service national bilingual communications firm.  Her experience encompasses every aspect of communications, including marketing, public relations, advertising creation & placement, public outreach, media relations, audio & video production, public information campaigns, new product launches, E-marketing, E-commerce and Web design and content both in English and Spanish.

Demonstrated Experience:
Lagueruela is an expert in branding and creating memorable and effective communications programs. These include: SC Johnson Wax Professional, where Lagueruela was instrumental in the national advertising campaign  of six new product launches, the U.S Department of Transportation, creating the award-wining First National Work Zone Safety Public Information Campaign, The U.S. Army Corps of Engineers in creating “Wally the Woodchuck”  and the regional public outreach campaign educating the public about unexploded bombs, and managing the creation of the  Federal Motor Carrier Safety Administration’s Mexican Truck Driver Educational and Outreach Program and Web site www.fmcsa.dot.gov/spanish

Lagueruela co-created S&C’s proprietary technology WEBLEP™ which can take text from one language to another at the touch of a click in a Web site. This can be viewed in the Web link above and on www.scpr.com.weblep.htm
Lagueruela teaches Media Coaching and Training on a regular basis to commercial and government clients.  She is an expert in Risk and Crisis Communications.  Her skills include strategic planning, counseling and managing multiple projects simultaneously and effectively. Other abilities include developing research studies, conducting bilingual focus groups, conducting market research and creating marketing programs and implementing new ideas.

Lagueruela has also worked for international clients in Mexico and Latin America as well as in Asia. She also helped launch the White House Office of Drug Control Policy’s National Hispanic Outreach campaign. This included creating & producing ads suitable to distinct Hispanic audiences, transcreating web content, brochures, press releases, fact sheets and other campaign information from English to Spanish.   It also included writing opinion editorials and having them printed in the major Hispanic newspapers.

Environmental and Stakeholder Experience
Lagueruela has more than two decades of experience working with diverse groups and stakeholders -- whether mainstream, Hispanic, African American or other ethnic groups. Her skill is to facilitate, coordinate, and communicate very complex issues with the general public, the media, stakeholders, regulators, public officials, community leaders, activists, etc. to achieve mutual understanding and support, in English and Spanish.

She has managed Environmental Communications Programs on a national level since 1994.  These programs have included creating, managing, and/or facilitating Restoration Advisory Boards in BRAC and FUDS sites. Other work performed included public affairs support, creation of written and audio visual materials, and strategic planning and counseling with clients. These have included BRAC, FUDS, IRP, UXO, HTRW, Brownfields, Ranges, Environmental Justice, Real Estate Development, Redevelopment and Zoning, as well as Water and Power Utilities.

Current Affiliations
Lagueruela is Chair Emeritus of the University of Texas Health Science Center at San Antonio School of Nursing Advisory Council.  She is a National Founding Member of Women Impacting Public Policy (WIPP), which represents 500,000 women business owners. She’s also served as Vice President PR for the San Antonio Women’s Hall of Fame and National Association of Women Business Owners, SA Chapter.  She is a member of the San Antonio Advertising Agency Owners Association and San Antonio Association of Hispanic Journalists.

Education:
Lagueruela attended the University of Geneva, Switzerland and received her bachelor of arts degree in Psychology from Manhattanville College, Westchester, New York. She studied MBA Studies for Executives at Dartmouth College, NH.

Honors and Awards

• Inducted into the Women's Hall of Fame for Communications, San Antonio
• TELLY Award Winner, Best Web Video: client:  US Army Corps of Engineers 2006
• Award of Excellence Women in Communications, Best Outreach Campaign 2006
• Award of Excellence Women in Communications, Best Online Newsletter 2006
• Award of Excellence Women in Communications, Best Innovative Communications Idea 2006
• Award of Merit Women in Communications, Original Magazine Article 2006
• Award of Merit Women in Communications, Web Site 2006
• Office Depot "Businesswoman of the Year Award" 2005
• TELLY Award Winner, Animated Presentation; client:  US Army Corps of Engineers 2005
• Women of Color Technology Award  National Entrepreneur of the Year 2000
• National TELLY Award Winner, Best TV PSA in the Nation
• ADDY Award Winner
• Creativity 28 Award, First Place Public Service Announcement
• Communicator’s Crystal Award, First Place Public Service Ad
• Small Business Prime Contractor of the Year, Air Force Center for Environmental Excellence, 1996
• SBA's Administrator's Award 1996
• SBA District Winner,1989 Small Business Woman Advocate of the Year
• Who's Who in Advertising
• Who's Who in the South and Southwest
• Who's Who in American Women
• Most Notable Women in Texas

Close Window