The San Antonio Housing Authority (SAHA) is one of the nation’s oldest & largest public housing authorities. SAHA selected S&C to raise community awareness and generate positive media coverage.

S&C created a customized public relations educational seminar and workshop for all managers of the authority on basic skills they could use on a daily basis. We then provided one-on-one customized media coaching and training for senior management. This was instrumental in preparing the agency to effectively deal with the media and the public during a surge of scandals and controversy.

S&C managed dozens of crises stemming from negative news articles, lawsuits, activists’ demonstrations, previous administration scandals to several fires at SAHA housing complexes.

As a result, positive media coverage increased by 500 percent during the first year, and another 33 percent in the second year. In the following years, S&C developed numerous public outreach programs in English and Spanish to enhance the image of this organization. Agency morale increased, and the public’s perception of SAHA became more positive, leading to increased cooperation from city, state and federal agencies that interfaced, and/or regulated SAHA.