S&C Advertising & Public Relations: Staff Highlights

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Resume	Earline Lagueruela *President/Founder* Born in Puerto Rico, Earline Lagueruela is bilingual and bicultural. In 1976, Lagueruela became the first woman in San Antonio to form an advertising firm. She has grown S&C from a one-person shop to a full-service national bilingual communications firm. Her experience encompasses every aspect of communications, including marketing, public relations, advertising creation & placement, public outreach, media relations, audio & video production, public information campaigns, new product launches, E-marketing, E-commerce and Web design and content both in English and Spanish. She received her bachelor of arts from Manhattanville College, Westchester, NY.	Resume	Andrés (Andy) Lagueruela General Manager/CIO An engineer who has owned & operated plants in the Caribbean, U.S. and Mexico, Andy is a communications pioneer. He created the third licensed long distance carrier in the U.S. and took the telephone company public. He also operated a multimodal facility and created Foreign Trade Zone # 124 in one of the largest ports in the world. As S&C's Chief Information Officer, he oversees Website design, Hosting, Maintenance and Video CD & DVD creation, E-marketing and Animation for our national & international clients. He grew up in Cuba and is bilingual and bicultural.

	Victor Landa Media Guru Landa has more than 25 years experience in journalism & grassroots outreach. His experience began in a CBS affiliate in South Texas. He then joined the Univision TV Network as a producer, then as News Anchor. Next he joined Telemundo’s TV Network as assignments editor and news director. He’s widely respected as a news executive, TV & print journalist & public affairs specialist. He has 14 years experience as an op-ed columnist. He is bilingual & bicultural. He earned a bachelor's degree in Spanish from the University of Texas at San Antonio.He is a strategic thinker & develops communications strategies to meet client needs. His invaluable media experience offers clients tremendous potential for media coverage from the national level to the local level.		Tranette Ledford Communications Guru Ledford has more than 20 years experience in journalism and communications. She previously worked as a reporter at CNN headquarters. Her experience also encompasses being a network television anchor in several major markets, being both a reporter and columnist. She is a terrific writer, editor, media relations expert and communications trainer. Ledford currently is a featured columnist and writer for such publications as Decision Times, Defense News International, Army Times and other defense, military and lifestyle publications of Gannett, Inc.Her experience with the national media provides an advantage for S&C clients in obtaining media coverage.

	Julio Copa-Puga *Account Executive/Spanish Translator* Copa-Puga serves as Senior Account Executive and Senior Translator at S&C. Born in Spain, he has spent a most of his life living in and working throughout Latin America. He received his master’s degree in Business Administration from the University of Havana. Copa-Puga is a certified public accountant (CPA) and civil engineer. He reads, writes, and speaks English, Spanish, and Portuguese, and has been translating in these languages for more than 20 years. Copa-Puga managed multi-national businesses in Mexico, Latin America, Spain, Canada and the U.S. He has extensive knowledge of engineering, operations, transportation, international commerce, merger and acquisitions, advertising and marketing for a world economy.		Mahette Tarrago Web Designer Tarrago has more than 7 years experience in web design, web development, flash, and HTML. Her experience includes working with clients such as Speed Channel, Time Warner Bros, DIY Networks, Discovery and National Geographic. Tarrago holds a bachelor’s degree in Fine Arts in Visual Communication from American Intercontinental University. She is bilingual and bicultural. She holds Certificates in the following categories: E-Business Web developer; Motion Graphics for Television and Video; Multimedia Design; Digital Desktop Publishing and Graphic Design.

	Erin Shilgalis Media Planner Shilgalis has more than 13 years experience in media planning and broadcast buying services. For Hispanic media she has negotiated and purchased Spanish-language Spot TV and Spot Radio for Burger King, Coors, Continental Airlines, etc. For general market media she has negotiated broadcast and print media for Toyota, Shamrock Foods, IMAX, Flagstaff CVB, Crystal Springs/Culligan Water, Phoenix Art Museum and Arizona Dept. of Health Services (ADHS) Tobacco Education and Prevention Program (TEPP). She has garnered pro bono media support to increase campaign exposures for clients, making the buys more cost effective.She holds a bachelor of science in Marketing from Arizona State University.		Ezequiel Quijano Bilingual Focus Group Moderator/Translator Quijano has more than 30 years experience in Hispanic communications. He has developed marketing strategies as brand manager in Mexico for Clairol©, Carnation Evaporated Milk©, Pond’s Skin Cream© and Coffeemate©. He specializes in leading and analyzing focus groups and he has more than thirty years of experience in translation and interpretation. He worked with the Bush for President, Inc., helping develop the Spanish website. Quijano received a bachelor’s degree in Business Administration with an emphasis in Marketing from la Universidad Nacional Autónoma de México

	Vance Cardona Graphic/Web Designer Cardona more than 20 years in the graphic and arts design field. An award-winning creative, he has won four national TELLYs and a WEBBY, along with numerous Awards of Excellence. Cardona’s expertise includes creating websites, Flash animation, multimedia presentations and designs in all types of media. An instrumental part of the team that created the Federal Motor Carrier Safety Administration’s Spanish Web site, including implementing the 508 web compliance.		Janet Kerley Scientist/Facilitator Kerley is an environmental scientist with more than 20 years experience working with the private and public sectors. Kerley has worked with well-known organizations such as Philips Electronics, Intel, Exxon and the Los Alamos National Laboratory. She serves as a facilitator for our environmental communications practice.


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